Google is one of the most profitable internet companies, because a large number of business worldwide use it for lead generation. While email marketing was a popular method to generate leads twenty years ago, approximately 15 years many businesses using email marketing found that their leads were being robbed, due to which they were forced to use other methods for making money online.
Some of the factors affecting the value of the lead are
Lead quality
Value of the product or service being sold, higher the sale value, more costlier the lead
Whether the lead is available to only one business or distributed to others. Some of the top B2B portals in india are selling the same lead to multiple business, making it more difficult to convert the lead to a sale.
Source of lead, offline leads are usually of better quality.
Disclaimer
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